Current State Assessment & Objective Setting

Our consultants delve deep into reviewing your brands, taking into account your current strategy, marketing budget, consumer insights, and key challenges. We'll also identify critical gaps and areas for improvement and closely collaborate with your team to understand your long-term vision. Based on our detailed assessment, we'll draw up an informed set of objectives to guide you on the journey of strategy development and enhancement with us.

Benchmarking Exercise

To ensure your strategy sets you up to become the best in your industry, we conduct extensive global benchmarking, including carefully curated case study insights and competitor branding trends. Our consultants are highly experienced in ensuring primary and secondary research and insights gathered are clearly actionable and highly customized to your needs.

Brand Strategy Development

Cedar will work with you to de-clutter your current portfolio of brands and create an evaluation matrix for every new brand to go through, in order to align with international best practices. We'll also analyze your current brands, to ensure each brand's purpose and positioning is unique and clearly defined. Our consultants will then develop an executable brand strategy for you — one that is fully in sync with your overall business strategy, built to thrive in a competitive environment, and directly connected to consumer needs and emotions.

Way Forward Strategy Design

From cohesive brand identity and equity to differentiation and communication, Cedar will develop a comprehensive way forward roadmap for your brand suite. Our strategy will bring together your vision, objectives, and knowledge to ensure the brand footprint you create maintains consistency, allowing every element of your marketing and presence to work harmoniously. Then, as you move into the implementation phase, we'll source and bring together the best agencies you need to design and execute the project management process successfully.

Client Cases

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