Market Entry & Go-to-Market Strategy
For over 35 years, Cedar has helped clients successfully enter new markets, accelerate growth in existing markets, and identify the right partners to deliver their ambitions. Our experience spans multiple industries and more than 72 countries, and includes supporting landmark cross-border partnerships and M&A transactions that have created significant value for our clients.
Turning Market Opportunity into an Actionable Strategy
Our Go-to-Market (GTM) engagements typically begin with a fundamental strategic question: Should we enter this market—and, if so, how do we win? For established participants, the question is often equally important: How do we accelerate growth and capture a greater share of the opportunity?
Cedar applies a well-tested, research-led approach combining primary research, secondary research and our Delphi methodology to build a deep understanding of the market. We evaluate the regulatory environment, competitive landscape, technology trends, customer demand and underlying growth drivers to identify the most attractive opportunities and determine the most effective path to market.
The result is not simply a market study. It is a clear, actionable strategy addressing the critical go/no-go decision, where to play, how to win, and the optimal mode of entry.
In the age of AI, it is tempting to believe that a few well-constructed prompts can produce an actionable market-entry strategy. AI has undoubtedly transformed and accelerated secondary research. What it cannot replace is deep country, industry and product knowledge, primary market insight, commercial judgement, and the ability to engage directly with customers, competitors and potential partners.
That is where Cedar brings the difference—turning information into insight, insight into decisions, and decisions into successful market entry.
Partner Search – From Strategy to Transaction
Selecting the right partner can determine the success or failure of a market-entry strategy.
Whether the requirement is for a distributor, local representative, strategic business partner, joint-venture partner or acquisition target, Cedar provides an end-to-end Partner Search capability that moves rapidly from market validation to identifying, engaging and negotiating with the right potential partners.
Working closely with the client, we first validate the attractiveness of the market and determine the most appropriate mode of entry based on the client’s strategic objectives and risk appetite. We then develop a rigorous partner-selection framework and criteria checklist against which potential targets can be evaluated.
Our team conducts targeted research and initiates market conversations to develop a long list of potential partners, supported by concise, decision-oriented profiles. The strongest candidates are shortlisted for direct engagement, discussions and negotiations.
Cedar remains alongside the client throughout this process, working with management and other advisors as required to help convert a strategic opportunity into a successful commercial agreement.
From distributor and representation agreements to joint ventures and multi-million-dollar acquisitions, Cedar has successfully helped clients find the right partners and execute market-entry strategies across the world.
