For many companies large and small, entering new, complex markets can be daunting. Since 1991 Cedar has used its strong local knowledge, an extensive in-house knowledge base and a proven methodology to assist many such companies in developing detailed market assessments and developing practical and realistic entry strategies.

Working closely with the client's management team Cedar first evaluates client objectives, capabilities and resources, strengths and weaknesses and, as necessary, product portfolio. Then the Cedar team, usually comprised of country and industry specialists, launches a thorough assessment which includes:

• Current and future market opportunity.
• Price and competitive dynamics.
• Client product fit.
• Regulatory environment and dynamics.
• Distribution structure and costs.
• Logistics.

The final deliverable will be a road map for entering the market including:

• Recommended modes of entry (import, wholly owned venture, contract production, joint venture, etc.)
• Partner identification, where necessary.
• Competitive and market positioning strategy.
• Distribution strategy, roll out and organization.